Embrace the fact that you’re in charge now.
So, you got a business, want to sell something or have an event that needs to be promoted. What do you do?
This is the question I hear now a couple times a week from people in different situatiuons. So, what do you do?
Well, there are two obivous answers that no one likes to hear:
≠ The traditional routes are still available. Expensive they might be, but you still can write press releases and take out ads in local paper and radio.
No on is stopping you from doing that.≠ The 2nd thing is that you and only you can really do this. You know your product best. You’re the one who lived, breathed and labored for this to become reality like no one else. You might not feel adequate, but you always will be the most authentic voice promoting you and your cause, whatever that might be.
Now this hasn’t gotten us anywhere, right? Read the rest of this entry »
