Watch below Gary Vaynerchuck on CNN talking not just about his book deal that everyone else seems to be talking about.
He schools the old-school media on how to use “new” media tools like twitter and facebook, that are nothing but markers and crayons in peoples hands to really make a difference out there.

You don’t control your brand anymore, your customers control your brand and you better listen to what they say and will be judged by how well you respond.

I am wondering how much of an advantage it is, if you know how to use online marketing tools in the future? Right now it feels a bit like another gold rush time, and people all over are trying to cash in on the excitement of using twitter and facebook etc. But there will be a time in the not so distant future when knowing how to navigate on the internet will be as important as knowing how to drive a car.

How do you position yourself, how much time does it cost to aquire those skills and how do you define the rewards you’re getting from knowing the how-to if the new world?