According to the Financial Times, Apple is in late-stage talks with Beats to acquire the music streaming and headphone maker for a deal worth $3.2 billion.
My suggestion that Apple’s wearable might be a headphone continues to be enforced by rumors of potential moves by Apple.
Also, the acquisition of brand as large as BEATS will most likely mean that Apple will continue to keep that brand alive and sell it as a separate product. This is no acqui-hire for sure. And if that is all true, than my idea of Apple becoming a ‘group of brands‘ to reach people beyond that Apple brand also comes true.
Now we just need an unbundling of iTunes (which I hinted at back in 2012 already) and add the easy electronic shopping experience into every product, including the Finder on the Mac and I’ll be batting 100. Not a bad start into the year.
Oh and one more, sort of: I suggested ‘Apple should buy Songza‘. Well: