Thoughts from the desk of MATHIAS EICHLER

iPad’s Issue is iPhone’s Issue

The iPad’s number one complain for me over the last few month has always been storage space. Both my iPad mini with laughable 16GB and even my 32GB are constantly full and I have to delete apps.
If apps are supposed to be the big draw for the iPad and the iPad is offered as a full computer replacement than Apple absolutely has increase its storage capacity. And not just double it, but actually offer full computer-sized storage options.
That would in one simple announcement change the game without the need for huge “innovation”. And it would shine a completely different light on the iPad with what it can do and how it can be used.
Apple will solve the storage issue with their new Photo offering coming early next year, but this will be just a stop gap solution.