Thoughts from the desk of MATHIAS EICHLER

One Life to Live

Don’t waste it. But live it to the fullest.

Have a great weekend folks.

It’s time for my 2015 Davos Post

Wish I was there. No really. Haters, you may hate. I would love to be there. Take it all in. Snowboard a bit and figure out how thin the air on the top really is.

On another note, I am pretty impressed with the World Economic Forum’s embrace of social media year round and their understanding of modern technology and communication tools. You can signup for Yo updates from them if you care to.

Adidas Outdoor

Isn’t it surprising and interesting to see Adidas making waves in the outdoor outfitting arena? All of a sudden you see Adidas clothes in REIs and other outdoor retailers across the country. But even more surprising is their serious approach to sponsoring athletes and adventurers on all levels and areas of activity. This must be a serious threat to the North Faces and Mountain Hardwares of the world.

The other interesting thing I am noticing is that good footage, coverage and access to stories can be found often directly from the sponsor and supplier of the gear. Patagonia has been doing this for years, prominently adding movies and showcasing pictures of climbs to the front page.

But with the Dawn Wall expedition especially you get the best coverage straight from Adidas and Patagonia. Not outdoor magazine/publication in sight. Yes, there will be a documentary released by an outdoor/adventure shooting company, but the initial coverage leapfrogged the ‘bloggers and genre journalists’ and went straight to the New York Times and the sponsors.

What’s also worth noting is that currently all promotional marketing Adidas is doing is being directed to which is just a online store page with a few products, barely any description and certainly no lifestyle around it. Really shocking, I can’t imagine that this would lead to any conversion or sales like that. The website needs more direct engagement for the potential buyer.

PS: Adidas is not a sponsor of this site – yet.

What I’ve learned

Reinhold Messner:

“What I tell young people is if you identify your goals, and have the willpower to overcome difficulties—there will always be certain difficulties—and you find the right people to help you, you will be successful.”

‘America’s Powerful Outdoor Economy’

From the Center for American Progress:

A growing body of research shows that proximity to parks, trails, and outdoor spaces is among the most prominent factors that businesses and workers consider when choosing where to locate.

This is what keeps the Alps alive!

Doug, this one’s for you.

Sweaty Palms much?

Kottke found another episode from the life of Tommy Caldwell:

All the scheming comes to nothing, until at one point three of the rebels go away leaving a lone man in charge of the captives as they climb a steep ridge. Then, near the top …


Now that’s a Climbing Wall

Beth Rodden:

So, this summer, instead of rad, exotic tales of climbing in far off destinations, I have stayed home; climbing in the quiet heat of Yosemite and Tuolumne, and my woody wall, happy as can be.

An inspiration from an unlikely source

Kevin Rose’s North Technologies recently launched a little pet app called ‘Watchville‘. It’s a fun little app for watch enthusiasts, hardly a mass market product. Aside from some watch setting tools it offers a ‘feed stream’ to the most popular watch blogs around. It’s niche. It’s cute. But.

It made me think.

Kottke and others have decried the fact that blogs aren’t found anymore. RSS is dead and social trounces out everything. Content is being brought to us from all sides, every moment of our lives. We don’t need curators anymore.

The Watchville app is curation, with just a bit more stuff.

What if?

The Watchville style app could become a app building engine/tool. The basic idea of the app could be refashioned as a customizable reader for curating favorite blogs in a app for reading and following you favorite blogs. One could add custom feeds for following your favorite blogs. But if the app could become an WP style engine and template. Every blogger could launch their own ‘Watchville’ app in the app store. Curators like Gruber and Kottke could have their own app in the store, filled with their curated content, and a little bit more.

Perhaps there is something there.

American …

Clearly, patriotism has significantly contributed to the film’s success, and the presence of “American” in its title will have helped tremendously.

Hollywood, America’s marketing department at its best.

‘Exploding Kittens’ is Exploding


I’m done here, I’m going home… I can’t even.

Over a million dollars raised in just a few hours… sigh, this is incredible.