Alastair Humphrey:

1. Do good stuff. (Without this, you have nothing)

2. Repeat Step 1

3. …

Some really good thoughts in this article. and this applies to anyone wanting to call him/herself a ‘creative professional’.


Discover what it feels like speed climbing the Eiger North Face and the Matterhorn via the Hörnligrat on an app on your iPad from the comfort of your home. This is all thanks to GoPro. They are completely changing the game as to what’s possible in documenting and creating stories and thus allowing people a first row seat to the what it feels like climbing mountains like this.

Blows me away every time one of those apps/products/promotional pieces is released.

I remember watching Everest at my local IMAX in the early 2000s and feeling disappointed at the few good shots we got from the upper part of the mountain. Until it dawned on me that this is not a place where it was back then even possible to shoot proper multi-angle footage. Now everyone can carry a GoPro with them and capture HD content from anywhere in the world.

Where would you take a GoPro?


Something like this would be perfect for the Olympic Peninsula. In Hoodsport, WA perhaps?


He’s opening a winery complex in Georgetown in Seattle.

Charles on his beginning:

I never thought after my teens that I would have to go back to Top Ramen, and at 40 years old, there I was with my wok and my bag of carrots and an onion and my Top Ramen making stir-fries.

Gotta put it all on the line to live your dream.


 

Something I’ve been working on.

The graphic is not my original idea and I want to credit Peter Thiel for the idea and Charlie Kindel for the tweet.


This looks cool.

In general I am happy with my Apple Airport. But I also have a small apartment, so the reach doesn’t matter to me. What’s interesting is the ‘guest invite feature’ and the log of interference and activity on the network. I wonder if it can truly fix the endless Comcast modem resets. I doubt it.


… people are sold things.

Great graphic.


The number of earthquakes in Oklahoma has increased dramatically over the past years. There are now more measurable quakes in OK than California or Alaska. Why? Fracking.

No, thank you. Oh, and doh!


My newsletter went out yesterday, just before kickoff.

You should sign up.


Wish I was there. No really. Haters, you may hate. I would love to be there. Take it all in. Snowboard a bit and figure out how thin the air on the top really is.

On another note, I am pretty impressed with the World Economic Forum’s embrace of social media year round and their understanding of modern technology and communication tools. You can signup for Yo updates from them if you care to.


Isn’t it surprising and interesting to see Adidas making waves in the outdoor outfitting arena? All of a sudden you see Adidas clothes in REIs and other outdoor retailers across the country. But even more surprising is their serious approach to sponsoring athletes and adventurers on all levels and areas of activity. This must be a serious threat to the North Faces and Mountain Hardwares of the world.

The other interesting thing I am noticing is that good footage, coverage and access to stories can be found often directly from the sponsor and supplier of the gear. Patagonia has been doing this for years, prominently adding movies and showcasing pictures of climbs to the front page.

But with the Dawn Wall expedition especially you get the best coverage straight from Adidas and Patagonia. Not outdoor magazine/publication in sight. Yes, there will be a documentary released by an outdoor/adventure shooting company, but the initial coverage leapfrogged the ‘bloggers and genre journalists’ and went straight to the New York Times and the sponsors.

What’s also worth noting is that currently all promotional marketing Adidas is doing is being directed to Adidas.com/outdoor which is just a online store page with a few products, barely any description and certainly no lifestyle around it. Really shocking, I can’t imagine that this would lead to any conversion or sales like that. The website needs more direct engagement for the potential buyer.

PS: Adidas is not a sponsor of this site – yet.


UPDATE: TWO MILLION DOLLARS in TWENTY FOUR HOURS.

I’m done here, I’m going home… I can’t even.

Over a million dollars raised in just a few hours… sigh, this is incredible.
#ThePowerOfTheOatmeal


Geekwire:

“There’s obviously hard work, passion, tears, sweat, and a few choice words between each game — it’s not all about technology,” said Simon Drabble, a director of product creation with Adidas who also spoke on Wednesday. “But there’s no denying the fact that we have a great example of how technology helped train the best of the best to be number one in the world.”

Just for the link to the winning goal clip on Youtube it’s worth clicking through.

My spine still tingles.


Michael Sippey on Medium:

A theory of email newsletters, in three points. Email newsletters are enjoying a bit of a renaissance, and I’ve been thinking about why this is the case:

1. They work because we live in our inbox. Newsletters work because they’re delivered to the app that is on our phones, our tablets, our laptops: email. This delivers an interesting side benefit of dayparting: because we’re always in our inbox, newsletters like The Skimm can build an audience in the morning, and Dave Pell can own the afternoon. (By contrast, blogs I feel are suffering because they’re currently lacking a natural distribution channel: Reader’s dead, Twitter is overwhelming, Facebook algorithms ‘em to /dev/null.)

2. They work because the mental model is simple. Sign up, get things sent to you. Don’t want it anymore? Unsubscribe. And in the meantime, you are in control: want to get alerted as soon as it hits your inbox? Fine. Want to filter it and read it later? Want to forward it to a friend? Fine. Want to reply and deliver vitriol to the sender? Fine.

3. They work because publishers have just a few simple metrics that they can optimize for: subscriber growth/churn, open rate, clickthrough rate. Problem: most reporting tools are still too “campaign” focused (as opposed to longitudinal relationship focused), but given enough time your audience will tell you what works and what doesn’t.

Yepp.


I would like to see a Vox or FiveThirtyEight article diving into the nuances of online giveaways and contests and how marketers always offer additional entries and an increased chance of winning when tweeting about or posting the giveaway on Facebook.

If you post about the giveaway you tell more people about it, which could lead to an increase of participation. This is of course exactly what the marketers want, but you might not want the additional competition.

It’s a conundrum for a lazy Friday afternoon while watching LayerTennis.


I like it a lot.


Studio Neat on offering their app Slow Fast Slow for free:

When you launch Slow Fast Slow for the first time, you are presented with our “ad” for the Glif. It consists of five screens that you swipe through, showing off the features of the Glif with text and looping videos. A link to studioneat.com to learn more and hopefully consider purchasing the Glif is included towards the end.

Just what I was thinking last week. The app as an ad platform to sell other stuff. If done well, meaning properly placed ads fitting within the theme, this could actually work and create a great new marketing platform.


The iPad’s number one complain for me over the last few month has always been storage space. Both my iPad mini with laughable 16GB and even my 32GB are constantly full and I have to delete apps.
If apps are supposed to be the big draw for the iPad and the iPad is offered as a full computer replacement than Apple absolutely has increase its storage capacity. And not just double it, but actually offer full computer-sized storage options.
That would in one simple announcement change the game without the need for huge “innovation”. And it would shine a completely different light on the iPad with what it can do and how it can be used.
Apple will solve the storage issue with their new Photo offering coming early next year, but this will be just a stop gap solution.


Has anyone thought of Apple working on refreshing the iPod line?
It’s been way too long would fit this product. And the brand ‘iPod’ is too good to just let wither away.
Perhaps the iPod will come back in form of a fitness band. To grease the skids for the idea of a computer around your wrist before the Apple Watch release early next year?


waxpancake:

Building something like Ello costs money. They have a team of at least seven people, and have worked on it for months. That doesn’t come cheap.

Good morning free-loving, free-spirited enthusiasts.