Isn’t it surprising and interesting to see Adidas making waves in the outdoor outfitting arena? All of a sudden you see Adidas clothes in REIs and other outdoor retailers across the country. But even more surprising is their serious approach to sponsoring athletes and adventurers on all levels and areas of activity. This must be a serious threat to the North Faces and Mountain Hardwares of the world.
The other interesting thing I am noticing is that good footage, coverage and access to stories can be found often directly from the sponsor and supplier of the gear. Patagonia has been doing this for years, prominently adding movies and showcasing pictures of climbs to the front page.
But with the Dawn Wall expedition especially you get the best coverage straight from Adidas and Patagonia. Not outdoor magazine/publication in sight. Yes, there will be a documentary released by an outdoor/adventure shooting company, but the initial coverage leapfrogged the ‘bloggers and genre journalists’ and went straight to the New York Times and the sponsors.
What’s also worth noting is that currently all promotional marketing Adidas is doing is being directed to Adidas.com/outdoor which is just a online store page with a few products, barely any description and certainly no lifestyle around it. Really shocking, I can’t imagine that this would lead to any conversion or sales like that. The website needs more direct engagement for the potential buyer.
PS: Adidas is not a sponsor of this site – yet.
“What I tell young people is if you identify your goals, and have the willpower to overcome difficulties—there will always be certain difficulties—and you find the right people to help you, you will be successful.”
From the Center for American Progress:
A growing body of research shows that proximity to parks, trails, and outdoor spaces is among the most prominent factors that businesses and workers consider when choosing where to locate.
This is what keeps the Alps alive!
Doug, this one’s for you.
Kottke found another episode from the life of Tommy Caldwell:
All the scheming comes to nothing, until at one point three of the rebels go away leaving a lone man in charge of the captives as they climb a steep ridge. Then, near the top …
So, this summer, instead of rad, exotic tales of climbing in far off destinations, I have stayed home; climbing in the quiet heat of Yosemite and Tuolumne, and my woody wall, happy as can be.
The year 2015, will mark 150 years since the first person stood atop the iconic Matterhorn, and this video, from Mammut, shows an awesome and tasteful tribute that is just one of many events leading up to the actual anniversary date.
Great article celebrating and explaining the ‘Wilderness Act’:
The idea of government-designated wilderness contains a contradiction — one that people who work with wilderness ponder a lot. It’s this: To keep these places untouched by humankind, humankind has to manage the hell out of them.
I’ve always been struggling with the concept of ‘wilderness’. As a European I am more than comfortable enjoying the outdoors well-managed, well-populated and established. Here in the US we celebrate the true ‘wilderness’. Consider it a goal to spend lots of time in a place where there is nothing but nature. For me this ‘nothing’ is too little. Once you experience this, after a hike you might agree with me. Until then, enjoy your blisters for nothing, fool.
June, 21 2014:
The World’s toughest Mountain Bike Marathon in the heart of the amazing Dolomites.
Awesome bike race, awesome location. Great website.
Fads are amazing. And it’s amazingly hilarious how much people buy into the hype. Toe shoes and gluten-free diets, the religion of the 21st Century. Well, until we find a new idol to worship and sacrifice our bodies to.
The wolves didn’t only cull the out of control elk population in the park, but they actually restructured where animals lived. This has allowed previously suffering species of both animals and plants to flourish within a few short years.
This is so incredible.
The premise behind Run An Empire is quite simple, but immediately enticing to anyone with an affinity for real time strategy games: the app uses your phone’s GPS to track your route, with any area you’ve covered becoming marked as your territory.
Incredible. Can’t wait to ‘own’ my town.
In The Atlantic:
Melissa Arnot, the Eddie Bauer-sponsored American mountaineer who has summitted Everest five times, had a Sherpa die on an expedition of hers in 2010. Reflecting on this in 2013, she told Schaffer: “My passion created an industry that fosters people dying. It supports humans as disposable, as usable, and that is the hardest thing to come to terms with.”
The news that as many as 16 Climbing Sherpa have perished in the icefall yesterday is coming through today, and we have lost 3 of our Sherpas from the Adventure Consultants team.
That is horrific news. The climbing season is in full swing and many teams are assembled at Basecamp to get themselves in position to scale the mountain.
Go out there and experience something amazing.
To the Enchanted Valley with Exotic Hikes:
Tucked away in the rain-soaked southwestern corner of Olympic National Park, this rainforest provides amazing views, well-marked trails and world class experiences, all on relatively flat trails by Olympic standards. With bear, elk, salmon, eagles, deer, coyotes and other assorted wildlife, hiking here should be added to anyone’s hiking bucket list.
And to connect this to the last post: What would be the best device to take on a trip like this?
iPhone only? iPhone with iPad mini? None of the above and a phablet? Questions!
Skihut in Austria, sponsored by Audi Quattro. How it’s done.
Tradition meets cutting edge modern design. Breath-taking.
You cannot stay on the mountain forever. You have to come down again. So why bother in the first place? Just this: What is above knows what is below, but what is below does not know what is above. One climbs, one sees. One descends, one sees no longer, but one has seen. There is an art of conducting oneself in the lower regions by the memory of what one saw higher up. When one can no longer see, one can at least still know.
–Rene Daumel, Mont Analogue
And if you need a good image search.
The trailer for David Lama’s eagerly awaited Cerro Torre: A Snowball’s Chance in Hell is now out.
A spectacular four-part series about the wild animals and landscapes of Canada reveals the country as it has never been seen before: iconic wildlife and awe-inspiring scenery shot with ultra-high-definition cameras that capture both sweeping panoramas and extraordinary close-ups.
Most watch on CBC, our friendly neighbors to the North. Man, I miss the Olympics.
The incredible team that brought us the first Yosemite HD time-lapse film on vimeo is back with an encore. So fantastically beautiful.