Thoughts from the desk of MATHIAS EICHLER

Tweet to increase your Chances

I would like to see a Vox or FiveThirtyEight article divingĀ into the nuances of online giveaways and contests and how marketers always offer additional entries and an increased chance of winning when tweeting about or posting the giveaway on Facebook.

If you post about the giveaway you tell more people about it, which could lead to an increase of participation. This is of course exactly what the marketers want, but you might not want the additional competition.

It’s a conundrum for a lazy Friday afternoon while watching LayerTennis.