coverOver the last few weeks 37signals released and announced a few incredible new things and I’ve been meaning to mention them here on my blog, and always dropped it for one reason or another. I started using Basecamp extensively over the last few months and couldn’t imagine managing my business without this incredible fluid, fast and versatile tool. My team enjoys is and so do my clients.

So here is the roundup of all of goodness coming out of Chicago lately:

Basecamp Breeze:

Is a simple Email list for small groups. $10 gets you a unique list and everyone can email that one address and stay in the loop for what’s going on. For those personal, small projects or newsletters, this is brilliant. My wife’s aunt just went through cancer surgery and the family wanted to keep everyone in the loop of how things are going. This would’ve been the perfect fit for Breeze.

Basecamp Personal:

Basecamp Personal is priced for personal projects. Instead of paying a monthly subscription fee, you can buy a Basecamp Personal project for $25.

Similar to Breeze, it’s a one-time payment for your personal projects. You can invite a small group of people to collaborate on. Over the last few years the only project I collaborated on with various people that needed a management tool was our Table for Olympia event. It’s a once a year event that didn’t valid the monthly subscription cost for 37signals core product ‘Basecamp’, but Basecamp personal would’ve made this a great use-case.

Basecamp App:

Today, 37signals announced a brand-new iPhone app, which is fantastic news and somewhat of a surprise as I remember them being a big proponent of web-view apps and “…email being the original push notification”. But alas, the app culture has arrived. I wonder if they will ever build an Android app, hahahaha…

A new book is in the works too:


REMOTE, the new book by 37signals, shows both employers and employees how they can work together, remotely, from any desk, in any space, in any place, anytime, anywhere.

A book focused on remote working, just in time for me to establish my second home back in Europe and manage my team remotely.

Lastly, I got to mention their great blog post on the Porsche 911:

The Porsche 911 celebrates its 50th anniversary. What an incredible run. The 911 has always served as special inspiration to those who believe in long-term iteration. Excellence takes its time.