Matt Haughey:

Unfortunately in the last couple years we have seen our Google ranking fall precipitously for unexplained reasons, and the corresponding drop in ad revenue means that the future of the site has come into question.

We’ve reached peak Google ad, we’ve reached peak organic Facebook page reach for our posts. Reaching your audience with the organic web is disappearing. If you don’t create a community and a direct revenue stream with it you are in trouble. I wonder how The Deck Network is doing. And I wonder how Metafilter would be doing today if it would’ve created its own ad network way back in the days?