Now, this is pretty cool. You buy a vinyl from Amazon you get the Autoripped version as a free download.
Of course, this is Amazon’s way of killing of yet another competition and this time the record stores, which have been thriving as of late with the latest resurgence of the love for vinyl.
But from a consumer perspective they are solving one big problem: The question that arises with every vinyl purchase ,if the download code is included or not. Some vinyls offer it some don’t. And even worse: some advertise it, and some don’t. This creates a big uncertainty for the buyer which Amazon is taking advantage off, buy creating a competitive advantage for themselves.
This is not JUST corporate muscle, this is also very, very smart. I have to give them that one.