‘US firms often fail to understand Germany’

And so they do. But German firms rarely ‘get’ the US at first either and struggle to figure out the market, the workforce and the employees.

This seems so simple and obvious at first. Western societies with similar playing fields and rules, but oh boy comes there a culture shock once you open the box and look under the lid. Things are so different across the pond and both parties have a great amount of adjusting to do.