Amazon now a publisher too:

It is a striking acceleration of the retailer’s fledging publishing program that will place Amazon squarely in competition with the New York houses that are also its most prominent suppliers.

Sherman Alexie puts it best on Twitter:

“Amazon . com: For liberals who want WalMart prices without the public shame of walking into WalMart.”

Of course Amazon is not all evil. And neither is Walmart. But every time a large corporation grows their business into a territory they previously hadn’t been, without announcing their plans it feels like the giant is growing to big. People are sometimes worried about Apple and their music and other media offerings and that the eco-system might become too closed, too tight, no space for competition and choice. But a business can only define what they are up to, once they figured out a way to make money and commit to it.  And in that defining stage a lot of people declare their worry and need to respond. As competing business and as consumers.