What happens to the brand and livery that American unveiled last month?
It’s unclear if the merged carrier will keep the new brand that American revealed or if it will try to come up with something that reflects both US Airways and American’s legacies.
Whoa… did you read that? There is a chance that the recently unveiled new logo and brand identity might be thrown out the door for the sake of the merger of the two airlines.
Man, oh man, if I would’ve been the design firm on that branding campaign I would be pissed.