With Runkeeper’s new app Breeze. A new app for your iPhone 5S that lets you count your steps you take every day and helps you be healthier. It’s taking advantage of the iPhone 5S’s new M7 chip, which is a motion coprocessor, allowing for actuate tracking of all your movements.

This is clearly a new craze. Everybody is trying to get into that game in some way or another. But what does the longterm adoption look like with apps and devices like that?