Essentially, Facebook has determined that algorithms alone are not enough to determine the makeup of one’s News Feed. The mix is so important — not just to individuals but to collateral players such as the news business, the apps industry, and the Internet meme machine — that the ultimate tech company must acquaint itself with the Antediluvian art of asking people directly what they want.

Happens on all social channels. Computers can’t guess our mood. Perhaps there lies the future of journalism somewhere.