like Walmart, says Bianca Bosker in the Huffington Post.

Zuckerberg created the Walmart of social networking sites — an enormous, organized, one-stop-sharing supersite of personal information and communication where we can share, every day, about everything.

I don’t disagree with that, but along the same lines, I think Facebook is like a strip mall in respects to how businesses are using the platform to advertise their services. Cheap, highly frequented, hard to brand and own and no retention value.