The Verge:

Nike+ announced today that it is launching Nike+ Accelerator, a startup accelerator program in partnership with TechStars with the goal of “[leveraging] the Nike+ platform, and NikeFuel, to build offerings that inspire and assist people to live more active, healthy lifestyles.”

I turned the question in their headline into a statement. Because, yes, that is what I have been thinking all along. Expand the idea of ‘fitness’ into the next phase of mobility. The mobility away from the desk, away from the city, the urban lifestyle, the WiFi networks and LTE coverage. What does mobile computing look like beyond the hipster cores.

Because Portland has every square-inch ‘instagrammed’. The Olympic Peninsula is still a white spot on the map.