Michael Arrington highlights the AppleTV’s reviews as a distinguishing factors in helping him pick out movies to watch.

I’ve learned over time, though, to keep my laptop or phone handy while picking out those movies. Comcast gives a little bit of information about the movies, but nothing from users or professional critics. Since they occasionally push sub par stuff onto their lists, presumably because they’re being paid to promote it, it’s worth it to check it out on IMDB, Rotten Tomatoes or Metacritic.

Totally agree, would love to Netflix to add movie trailers to their Roku interface. Rather than having to start a movie and hope for the best, you could watch the trailer, get a feel for it and then decide if you want to plunge into it.