You, as a promoter of business, move your business in protest from a business (Facebook) that’s trying to make money to other services that currently struggle to find a business model. This, also your full right, would probably disqualify you on Shark Tank.

And it’s not the choice to move that’s the problem, is the shorts-sightedness to consider that Twitter and MySpace will not too soon have to unveil how they will actually try to make money. Not just break even, but the big money for their investors.

The problem with Facebook’s changes is the change. The announced change. Essentially they are pulling a bait-and-switch on their customers, their paying customers. As if we didn’t see this one coming.