So Paul Carr doesn’t understand healthcare in the US yet chooses to provide it anyway for his employees at NSFWCorp. That’s great and I salute him for it, I really am. And his article is a great reminder for me that the first benefit I want to provide for my employees at Einmaleins is health coverage. Further, what I am in total agreement with him is, that the attitude towards providing healthcare in this country is totally borked and probably is rooted in the idea that all Americans dream of being invincible superheroes that never get sick anyway.

But it is also rooted in the profoundly confusing way that health coverage is setup in this country. Co-pays, deductibles, dental and vision separate? I don’t even know where to start. This incredibly convoluted way of “doing healthcare” is not leaving a lot of room for trust into a system that seems so complicated that no matter what you do, you end up getting fucked. Which is somewhat weird, since America in general is pretty good about making things simple and cheap. They might not be top-notch, but a basic “Walmart”(run-off-the-mill)-option for healthcare shouldn’t be that complicated to provide.

Unless the system is purposely setup to screw people over and extract the most cash out of people rather than making them better. Which is also something very American.

And therein lies the second challenge for the startup community. Providing healthcare for your employees and building this into the ethos of your company is great, but also start dreaming up the healthcare revolution for this county. Innovate and create the next Facebook for healthcare. The next Twitter, the next fucking big thing, that’s taking the country by storm and completely changing the way we do business and life in this great Nation. That would be worthy of the title that every entrepreneur is dreaming of: “the next Steve Jobs”.