“There’s obviously hard work, passion, tears, sweat, and a few choice words between each game — it’s not all about technology,” said Simon Drabble, a director of product creation with Adidas who also spoke on Wednesday. “But there’s no denying the fact that we have a great example of how technology helped train the best of the best to be number one in the world.”

Just for the link to the winning goal clip on Youtube it’s worth clicking through.

My spine still tingles.