Red Robin currently runs my favorite promotion of the year: The Oktoberfest Bürger.

I love the burger, and that delicious beer milkshake. But I want to offer Red Robin one little suggestion.

It’s clever that they added the Umlaut over the Ü in burger making the word look German. But! If they would change the U to O and instead of Bürger they would write Börger it would actually sound like the word burger is to sound like.

Are you still with me on this one?

So, Red Robin, for next year. Sell the Oktoberfest Börger, and it will not just taste delicious but also sound delicious.

Thanks for indulging me.