A potato salad is taking the media by storm.

And as much as this is all funny and in good sport, by Kickstarter allowing this campaign they are essentially making fun of themselves and somewhat tarnishing their brand. Kickstarter used to hold themselves to a standard of trying to inspire and help create beautiful things. This Potato Salad campaign is tarnishing all this and showing everyone that more often than not Kickstarter campaigns are overly opportunistic and sometimes not more than a hunt for a quick buck.