This time it’s an iPhone app instead of an iPad app. And although the app still mixes photos and build collages, this time the sharing is more Instagram-like and the adds to the list of apps that extend the photo-sharing experience by adding additional collage features to this.

Relaunching the app under the same name might help with some brand-retention and will possible explains why they completely shut down their first Mixel app, which I talked to Brandon about on ‘case_sensitive’ last week.

The app is still free and there is no business model apparent? Peculiar, or typical startup mentality.