The Onion explains CNN:

 … It was an attempt to get you to click on CNN.com so that we could drive up our web traffic, which in turn would allow us to increase our advertising revenue.

True and thanks for writing it out like that. But what puzzles me is that they call it “modern” day journalism. Hasn’t journalism always been about eyeballs? I mean, the business of journalism. Sure, like in every profession there are always those individuals that are in it for the greater good, but in reality, money, subscription or circulation numbers = eyeballs have always been the aim of the game. Always.