Der Spiegel:

On the surface, Oktoberfest is all about booze and sex. But the world’s most famous folk festival can also be seen as a microcosm of Bavarian culture, where tradition and conviviality have combined to create a special brand of prosperity.

Bavaria leads the pack when it comes to future prospects and jobs, social cohesion, security, purchasing power, income and quality of life. The Max Planck Institute and the Fraunhofer Society have strong presences in Munich. The city has top-ranked universities, orchestras and opera houses, and even children in elementary school can read and do arithmetic better than pupils of the same age in Hamburg or Lower Saxony.

This is Bavaria.