From the National Park Services:

Don Tresidder, president of the concessioner at the time, began to envision even bigger things for Yosemite’s future. After visiting Switzerland with his wife for the 1928 Winter Olympics, he was inspired to make Yosemite the “Switzerland of the West.” That year he formed the Yosemite Winter Club (still in operation today) to “encourage and develop all forms of winter sports [and] to advertise and exploit the great advantages, beauties and healthy benefits of winter in the California Sierra to all the lovers of outdoor life.”

In addition to enticing visitors to come in winter, he wanted Yosemite to host the Olympic Winter Games in 1932.

Can you imagine how different things would be for the valley if they would’ve won the bid?