And even if the company is lucky and that doesn’t happen, what has it really gained?

Still trying to find words for Amazon’s “attack on small business”, not because I’m speechless, that rarely happens, but because I’m trying to figure out if it’s worth making a big deal out of it and if small retailers should be upset about it, or if it’s just an ill-conceived marketing strategy that will go nowhere but leave a sour taste in ones mouth.