Twitter started using real names on their website instead of just the famous @twitter handles. Hadn’t noticed that before.
Sure, the @handle and the icon are still there for each post, but along with it is now the real name, or the name that the person chose to create the account in bolded font. Interesting move, I say. It makes the homepage and my feed have a completely different feel. Of course the update has not pushed down to the apps yet. Otherwise I perhaps would’ve seen it sooner.
With Twitter growing more and more into the most important and dominant communication platform it will be interesting to see how Twitter chooses to keep the balance between the need to monetize their service and keeping the all important credibility with the people that matter, the movers and shakers, and increasingly not just tech leaders, but leaders all over the world in every genre and position.