NSFW Corporation by Paul Carr:

In a nut, Not Safe For Work Corporation is a publishing company. In a slightly bigger nut, it’s a magazine publishing company. And in a nut that’s even bigger still, it’s a magazine publishing company specializing in creating wonderful publications for the Kindle, iPad and other tablets and e-reader devices.

Putting the creator of great content front and center.
This is a huge trend and an acknowledgment of the people that currently ‘make the internet’. Huff Po, Google News and Twitter will continue to break the news, but the good content will cost money.
We are in the same thought-process at Einmaleins.