I’d love to watch Pacific Rim in a theater with a bit more light, wifi, electricity outlets and a second screen experience. Don’t tell me I’d miss major plot points while scrolling on my ipad – it’s a movie about robots vs monsters. I can follow along just fine.
I think this is an interesting idea. Why not use some of the theaters, some of the time and try out a few different ways of presenting a movie watching experience. Not everyone likes the idea, I suppose.