One aspect Scotte Shane left out in his article ‘To Encourage Small Business, Learn from Europe’ is the general public’s support of small business. Perhaps something intangibly and hard to calculate, in most of Europe buying at a local small business doesn’t have the same negative or politicized stigma as in the US. People actually prefer to shop with a local small business, which hugely changes the positioning in the market place. You don’t have to apologize your existence and explain your value.