Michael Carney:

But shortly after launch the Los Angeles-based company ran into fulfillment and operational problems, and fans began complaining of uninspired merchandising. In short, things weren’t going well. Today, the company revealed the bold move that seems to have righted the ship. The company brought in Netflix co-founder and former Redbox executive Mitch Lowe, first as an advisor and then as its new CEO, replacing founder and former “GOOD” magazine editor Zach Frechette.

I’ve always wondered about this. I love the idea. But for $25/shipment there is little room for anything if you include sourcing of product, fulfillment and shipping.