The “old guard” at Forbes, tells the youngness how it’s done:

Hello there, son: this is biz dev.  This is the beating, pumping heart of biz dev.  I get the impression, from a lot of these biz dev’ers, that they think of biz dev as fun and sexy.  One minute you’re grabbing lunch with Ron Conway and Ashton Kutcher and the next minute you’re closing a deal on the phone while you wait in the lobby at Microsoft to give Steve Ballmer the bad news: “No, we will not accept your acquisition offer of 3 trillion dollars.”  From there, you head out for cocktails and swirl single-malt Scotch while discussing why Apple is so badass.

It’s like in the good old days, when I had to walk to school barefoot in the snow, uphill both ways.

Never changes.