Finally some research how dumb, and by dumb I mean ineffective, QR codes really are.

Students were shown a picture of a QR code and then asked questions like: Can you identify what this is? Do you know how to use it? How likely are you to engage with these in the future?

Here are just a few of our findings:

  • 81% of students owned a smartphone
  • 80% of students had previously seen a QR code
  • 21% of students successfully scanned our QR code example.
  • 75% of students said they are “Not Likely” to scan a QR code in the future.