Love the idea of  ‘Rookie’, a new sports website which launched today. It’s beautifully designed, in the new trend of text overlaying images, magazine style.

But, sadly it missed a huge opportunity by only focussing on the typical, narrow categories of MLB, NBA and NFL. No MLS coverage so far, preseason soccer has just begun and David Beckham just this week announced a new team in Florida. And the Soccer World Cup is just a few month away.

Even the Olympics are missing, and they are a mere 2 days away.

Rookie move.