LA Magazine takes a deep long look at the German-owned American-founded and amazing grocery store chain.

Where supermarket workers suffer from an empty enthusiasm forced on them by management—“Can I help you to your car with that aspirin bottle?”—at Trader Joe’s we get genuine, convivial employees whose relationship with their stores exhibits the kind of intimacy most of us share only with our smartphones.

Yeah, we also love it for the amazingly friendly service.

Coulombe’s singular gift to consumers is to evaluate groceries as a museum director would art. More than anything else, this distinction sets Trader Joe’s apart.

Yepp! Don’t believe me? You might just have no taste.