Virtual Pants:

There were no balls involved with the launch of Vesper. This was not a risky move. The Q Branch team knew that their combined internet celebrity would guarantee a baseline level of success, no matter the app or the price.

Apps from internet celebrities aren’t much different than clothing lines from fashion models or shoes from basketball players. It’s all about the brand. The Q Branch team has built an excellent brand over the years, and Vesper will succeed because of that brand. No balls necessary.

Well said. Nothing against the app, but it’s all about the brand, and ignoring that fact is short-sighted.