Yahoo!’s iconic purple logo will be getting a new look next month, and to countdown to it, the search engine giant has launched a campaign called ‘30 Days of Change’.

It’s certainly a unique idea, that gets people talking. You see, I am talking about it. But you already know that there will be tons of people liking any of the logo proposals, but the one that will be picked on the last day. Unless they are all truly awful and meant to just highlight some outrageous element or current design trend.

One thing they will achieve with this, is that people will be warmed up to the idea of the logo change. It will not come sudden and be a big surprise. Perhaps that is exactly what they are trying to achieve.