Bland, unimaginative, boring and still horribly purple. Sure, they achieved to get people talking, but in all the wrong ways. It’s not a move forward. Especially the gradient/shading is totally amateurish and the video explanation is just trying way too hard.

Why have all the letters hard edges and points but the exclamation point is completely round?

And why, after unveiling, very publicly a new logo are the favicons not changed yet? How will that logo work on app icons and other applications where the company previously only used the ‘Y’ and the ‘!’?

They should just keep changing the logo for another 30 days and see where it will take them or never settle on an official logo.