8 Years and 63 stores later, Starbucks still hasn’t turned a profit in France.

While a New Yorker might grab a coffee to go — carryout orders are one of the company’s biggest money makers — French friends tend to sit when they sip. So Starbucks is having to invest huge amounts to give its stores in France additional seating space, along with other renovations.

What’s interesting is that many European businesses equally struggle to find a way to cater to the American consumer.